Friday, 6 April 2012


The revolutionary Japanese denim brand Edwin, which was established in 1947 has opened up a trendy new shop in Shoreditch and produced this slick vid to go with it.

Check out their site here to see the amazing inspiration that Mr Tsunemi, the founder of Edwin gave to the denim industry. For example in the 1980’s Edwin invented ‘stone washing’ which revolutionised the entire denim industry and still does to this day.

It's all exciting stuff fellow denim geeks...

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